Corbett and Caleb have done a great job providing a step by step outline on how to approach creating a new site or relaunching an existing one.
I decided to get started by tackling the following items:
- define My Market
- new Blog Topic
- define my Unique Selling Proposition
Since my blog has been around since 2009, there’s a lot I wouldn’t have to do that others must do who are starting a brand new blog site.
But I decided that I should, at least, tinker a bit to fine tune for the upcoming re-launch.
- site domain URL: www.mybrooklynreport.com
- tag line: your Online Real Estate Guide to Brownstone Brooklyn NY *
- site description: Online guide to buying, selling, owning and renting real estate in Brooklyn NY neighborhoods by Michael Corley
- site home page keywords: Brownstone Brooklyn, Michael Corley, online real estate guide, owning your home, selling your home, renting an apartment, buying a house. *
Anywhere you see an * above represents changes I’ve made to the Home Page SEO.
So let’s get to how I’m positioning My Brooklyn Report:
1. Define My Market: here’s where I did some real soul searching along with market research. As a real estate broker in Brooklyn NY, here’s how I define my market for readers:
current and future residents of Brownstone Brooklyn neighborhoods in New York City who either do currently or will rent an apartment, buy a home, own a home or will sell their home in any of the central Brooklyn neighborhoods listed below:
- Bedford Stuyvesant
- Crown Heights
- Prospect Lefferts Gardens
- Clinton Hill
- Fort Greene
- Prospect Heights
- Ocean Hill
- East New York
- Cypress Hill
2. New Blog Topic: It’s here that I made a big change in the way I want to position the site on the web. My former topic inspired content that came off a bit technical and only appreciated by industry people.
Now, I want to produce content that would be widely read by consumers of real estate in a user friendly format. So here’s the new topic;
Tips, insights and strategies for people who want to buy, sell, own or rent their home in Brooklyn NY successfully.
I think the above blog topic really defines where I want to go in my content and who I’m trying to reach based on the outcome that all current and future residents want in their next real estate transaction.
However, I’m not sure if the topic defined should become the site description on the home page. Will have to inquire with Corbett and Caleb to find out.
3. My Unique Selling Proposition: I really had to think this one through clearly. In my deliberations I discovered a source to guide me in arriving at my USP. My past real estate transactions with customers and clients, as well as my personal experience in buying our first and only home (and my Mom’s dream of home ownership unfulfilled).
In fact, after reflecting on all of the above it also served to fuel my future rant post.
So here’s how I see my unique selling proposition:
I’ve been where you are and know how you feel when you’ve looked at a home or an apartment, making an offer, signing a lease, applying for a mortgage, trusting professionals involved in the process and hoping everything works out in our favor.
In short, I’ve been where you are right now as a consumer and offer my own experiences as a homeowner and real estate agent to aid you in defining a successful real estate deal in one of America’s oldest cities and how to accomplish it.
While the primary topic of the site will be on residential real estate, I’m also including content about public school education and locally based small businesses in the above neighborhoods to give readers a great resource that fulfills the site’s name: My Brooklyn Report.
I’ll have more updates coming soon on my progress in the MDBP challenge.